Search Engine Optimization
A proven approach to produce long-term results.
As a New Hampshire business owner you may know just how intense the competition is in search engines. Some may not know exactly what SEO (Search Engine Optimization), is. Quite simply it means getting your business visible online. You could have the most expensive, carefully designed and developed website money can buy, but if people can’t find it…It’s pretty much worthless.
It is increasingly clear that search engines are growing increasingly pickier about the quality of content that they serve to their users.
It used to be all about keyword density and the number of inbound links (links from around the internet leading back to your website), but not anymore. People found loopholes in the algorithms and used “black-hat” techniques like keyword stuffing and link farming to get their websites ranked first. That conflicted with the way the engines wanted things done. They want the most relevant, quality search results so you can actually find what you’re looking for, not what some SEO analyst wanted you to find, so he make a ton of cash getting his client to the top of google.
Without boring you with an internet history lesson, we bring you to present day SEO practices.
Today, using tactics like that will get you penalized (read getting your website banned from internet search results… i.e. when someone searches you, you will not come up in the results).
A strong SEO strategy takes commitment and time. Committing to a consistent, long term approach to moving your website up the rankings is the only way to ensure that your website will stay safe and “well behaved” in the search engines eyes, as well move up the ranking ladder and stay there. A “one and done” approach is long gone, so if you find anyone promising you the “first page of google” run as fast and as far away as possible. They will probably show you fast upfront results, but in the long run, your website will most likely end up suffering some really BAD, long-term consequences.
SInce we first started offering SEO services this has been our practice. We use proven methods that will produce lasting, long-term results.
Some of the ways we achieve this is through activities that will drive traffic like email marketing, social media sharing, customer relationship management (CRM), and quality strategic content. Coupled with elements of great engaging design, conversion rate optimization (CRO) and call-to-action (CTA’s) strategy. Content marketing uses blog posts, landing pages, infographics, white papers, eBooks, on page updates, PR and keyword analysis to produce great return on your investment.
We are proud of the way we approach SEO, and have done so from the beginning, so we have lots of practice doing things the right and most productive way, even though you may not see top page results in a matter of weeks, you can rest assured, you’re in good hands for producing results that will last and will get your site top rankings and stay there for the long haul.
You’ve found a partner to help you grow your online presence the right way.
Call (603) 556-9934 or Click Here to find out more.
Taking a turtle and the hare approach to SEO is the only way to produce quality results that will ensure real ROI.
Search Engine Optimization Strategy
Initial Website Audit
Market and Keyword Analysis
Content Creation Strategy
Lifecycle Link-building Strategy
Conversion Rate Optimization (CRO)
User Exp/Interface Design
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