Why should you have a responsive website?
What is a Responsive Website and why do you need one?
Responsive Web Design is the practice of designing a website to respond to the device that a user (customer or prospective customer), is using based on the screen size i.e. Desktop vs. laptop, vs. Tablet vs. Smartphone, and which platform it may be using such as Windows, Android, iOS etc. and whether it’s using Landscape or Portrait orientation. A Responsive Website Design consists of a mix of flexible layouts, images and intelligent use of Cascading Style Sheets (CSS). As the user switches from their laptop to iPad or Smartphone, the website automatically responds to accommodate for the resolution, image size and scripting abilities.
In other words, the website should have the capability to automatically adapt, or respond, to the user’s preferences or platform the website is being viewed on. This eliminates the need to have different designs for every gadget that comes out on the market, i.e. iPad, iPad mini, Android Tablets, mini Notebooks, etc.
If you’re in the market to buy a new phone, chances are you are going to be buying a new smartphone or a phone that has a mobile internet browser to surf the net on mobile. Chances are very high that your customer or perspective customer is going to visit your website on some type of mobile device. With the increase of tablets, smartphones and other mobile devices, a Responsive Website in a must have if you want your Company website to convert website visits to sales for your business.
Take into consideration these facts:
- There are more mobile phones in the world than there are toothbrushes
- 91% of ALL U.S. Citizens have their mobile device within reach 24/7…That’s all Day AND Night
- In 2012 there was a 55% increase in smartphone sales. That percentage Doubled in 2013
- By 2015 (That’s less than 3 months away) MORE people will access the internet WITH A SMARTPHONE OR TABLET THAN WITH A PC
- More than 30% of all YouTube views are on mobile devices…That number is expected to Double in 2015
- More than 2/3 of Facebook users, Use Their Mobile Device to view Facebook
- More than 50% (More than HALF) of all local searches are done on a Mobile Device
- 70% of ALL Mobile Searches Result In An Action (read results in more sales) WITHIN AN HOUR
- Google earns $2.5 BILLION in mobile Ad sales annually…That number is expected to grow to $22 BILLION by 2016
- 61% OF THE PEOPLE WHO USED THEIR MOBILE DEVICE TO VISIT A WEBSITE THAT IS NOT OPTIMIZED FOR MOBILE VIEWING VISITED THE SITE OF A COMPETITOR
Reasons Why You Should Have a Responsive Website:
- Mobile web will overtake the desktop by 2015.
Not only is the desktop being overtaken, but the adoption and usage of mobile is growing much faster than the desktop did. In the future, it is more likely that your website will be visited on a mobile device. Think about it…How many websites do you visit on your mobile device?
When Google makes a recommendation, you better take it seriously. On the Google Developers website, “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.” Google RECOMMENDS that your website design to be designed and developed using Responsive Design and Development techniques.
Google recommends Responsive Websites because they provide a better, more consistent user experience-Plus, many experts suggest that Google prefers responsive sites, as they are easier to crawl (overall, resulting in search engine optimization benefits).
- 93% of U.S. adults own a cell phone.
Not all cell phones have Internet access capabilities, but currently the trend is they will at some point in the near future! Smartphones aren’t the only phones with internet capability of accessing the web. More and more flip phones and “candy bar” style phones are equipped with an internet browser every month.
As you can see, the mobile web is clearly trending up and has a lot of room to grow and it can grow your business too.
- Your regular website is no longer enough!
There is a fundamental design difference between a regular website and a responsive website.
Think about the size of your cell phone screen. What about the size of the phone screen you had 5 years ago. Screen sizes are consistently changing, and not only are we seeing it on cell phones, but on tablets, desktops and laptops as well.
As new devices and displays are developed, screen sizes will constantly change.
With a responsive website, you won’t need to worry about changing or updating your website when the next big device and screen change comes, Instead, your website will automatically be displayed based on the size of the user screen.